There are many content formats to consider such as: blogging, online courses, ebooks, whitepapers, interactive content, market research, podcasting, native social content, video, webinars, infographics, etc.
If you are starting your business I would recommend to have at least:
- Case studies – if possible
By knowing the preferred social media channels of your target audience you can promote your content.
To keep this article short, I will emphasize the importance of video marketing.
According to some surveys:
Wyzowl’s: 76% of marketers say video has helped their company increase sales and more than 80% uses video for marketing purposes.
Cisco: By 2021, 82% of consumer internet traffic will be video
Video marketing is one of the most effective content formats. It is engaging, versatile and easy to digest. It helps customers to understand your products/services and to make purchase decisions.
There are many different types of videos like: interviews, testimonials from clients/partners, product review, product description, demo, etc.
Video, alongside podcasting, are the two trendy topics in 2018 and also for 2019. Social media channels like Facebook, Youtube and LinkedIn are doing relatively well and it can help you to boost the awareness of your company/ product.
Investing in video marketing can be expensive, but it is worthwhile!