I have worked for a few startups, building almost everything from scratch. In my career, I had the opportunity to work with a limited budget where I needed to analyze carefully which strategy would be the best one to increase awareness and generate qualified leads to support the sales team.
Sales and Marketing can’t live without each other and in my 17 years of career, I had the opportunity to work in both areas. I created this website to support small business to shape their marketing strategy accordingly.
I will be talking about many tools I worked and also some successful and unsuccessful cases. Small business must use social media like Twitter, LinkedIn, Facebook, Instagram or others to promote their product.
For a small business owner, usually marketing is not the main priority due to the lack of time and budget. I hope I can provide some good insights to inspire you to use social media to connect and build relationships with your prospects and customers.
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